The Athlete’s Diet

It caused a bit of a stir some years ago and now it’s back – the Weetbix advert which asks ‘How many do you do?’ The downfall of this advertisement however, is that all of the celebrity faces are athletes and obviously eat (and should eat) more carbs than the average person. Think of their routine, they train all day long and burn off massive amounts of carbohydrates and need more for the energy that they burn during sport.

They are in essence encouraging a child to eat as much as they do, to take in as many carbs as they do, and ultimately not burn them off. These characters are also idol figures for children, which means it’s far more likely that what they say on these adverts will be taken extremely seriously by children and undoubtedly be emulated.

And if you think this isn’t quite true, or an extreme, we did a little forum searching around the subject and found a mum’s forum talking about their kids’ reaction to the advert. Their children wanted to challenge their parents to see ‘how many they could do’. One woman’s little girl could eat as many as her father! This is shocking as there’s absolutely no way that the little girl will burn off as much as her Dad. However, what’s even worse is that the family in mention didn’t see anything wrong with this, it was simply a family challenge and they found it funny just how much the little girl could eat.

It’s understandable that children with a limited knowledge on food will be sucked in by these adverts but when parents are too, it becomes extremely worrying.

Fitness in Australia being tax deductible

The cost of gym memberships, gym equipment and gym clothing doesn’t seem fair at times. We spend so much money on preparing ourselves for a work-out, that when it finally comes to working out we feel both financially and motivationally drained.

There has recently been a push towards making fitness in Australia tax deductable and we would love to hear your thoughts. The argument is that there are thousands upon thousands of Australian people who are seriously harming their bodies through smoking, drinking and generally not taking care of their own health. These people end up in hospital and are getting taken care of courtesy of tax-payers money. Now, it’s a fine-line to tread, as obviously these people are ill and have the same rights as any other person in hospital, however, while healthy people spend hundreds on gym bills and keeping themselves out of hospital, the unhealthy are in hospital getting treatment for free.

The push is for gyms to be able to provide a tax report for all members who have held a membership for 12 months. Then when the tax-period comes around they can claim back these costs as part of their annual tax-return.

The idea is that those who support and look after their bodies are encouraged to keep this up, as it’s these people who will ultimately be less of a burden on the health-care system.

It takes nothing away from the unhealthy, but certainly benefits those that are actively taking care of themselves – it may also encourage more people to start working out in gyms. Those who currently feel like they can’t afford to do so will have an extra shot of motivation. And with Australia currently having the highest obesity rate in the world, this may be the push that the country needs.

Cereal Offenders

The marketing industry is one of the fitness industry’s biggest and most competitive rivals – marketing ploys are created on a daily basis to try and hide the hidden demons in foods.

Low fat foods, which are adorned with logos and slogans promoting ‘99% fat free’, ‘the healthy choice’,  etc, may be low fat but they’re usually packed with carbohydrates that we’re never openly told about – carbs which are so well hidden under scientific terminology, that most consumers don’t know how many grams they in actually consuming.

Take for example, a popular health cereal by a well-known cereal brand – it promotes low fat, in fact virtually no fat almost at only 0.6g per 45g serve. Many would think, ‘great!’ and start snaking on bowls of cereal all day long, however, per 45g serve, there is also 33.7g of carbohydrates – an incredible amount, which if not burnt off will turn straight into sugar and then fat.

It’s extremely important for parents of young children to look out for this. Parents especially try and do the right thing by their children by buying low fat foods, but simply end up piling them with masses of carbohydrates which cause their sugar levels to rise and fall very dramatically.

Other serious offenders are all the vitamin-enhanced drinks, which claim to be incredibly good for you due to their added vitamin levels, but are packed with sugar. On one hand, yes, it’s great that they are packed with so many vitamins and nutrients – often things that you wouldn’t take in sufficiently through diet alone, but on the other hand, they are full of so much sugar that the negatives outweigh the positives. If you’re really concerned about your vitamin intake then the best thing to do is buy vitamin tablets and take these with water – by far the healthiest of options.

When tempted by the low fats and the healthy choices, make sure you read all of the stats – the marketers will obviously want to push the goodness and ignore everything else.

It’s all pretence!

Snacking on, and drinking foods that are labelled as good for you, has got to be one of the biggest downfalls when it comes to our diets.

There are many culprits in the food industry but one of the biggest (especially over the summer months) is low carb beer. As the sun shines, many people turn to a refreshing beer as a thirst quencher… and many opt to drink low carb beer, as they believe it will have less effect on their bodies.

However, it’s been revealed that Australian drinkers are being exploited by this low carb myth as many are fooled into believing that this is the beer to drink to promote good health.

In fact, when surveyed, 38% of people thought it was actually healthier than lower-alcohol light beer compared to 36% who knew it wasn’t. This is a shocking statistic – more people believe that low carb beer is actually healthier than low alcohol beer. The results of a great marketing tool it seems. The consumer’s ‘desire’ to make a healthy choice is what is being exploited. People want to do the right thing and are being fooled into thinking that they are. What’s worse is that many people have admitted to drinking more, purely because they believe it to be healthier.

What the consumer should actually look out for is kilojoules as this is far more relevant to your health… it is the units of energy that your body will need to burn after intake. The ones you don’t burn will turn into fat – but the marketers don’t want to teach anybody about that it seems!

Fast food brands & their healthy partnerships: Care or Con?

As more and more fast food brands partner with ‘healthy’ companies it seems that the only thing healthy to be got from the situation is the size of their bank balance.

It has been reported that many fast food chains did reasonably well in the recession as consumers opted to purchase cheaper items like bottles of soda over health food with higher price tags.

Now, after recession, there seems to be something else that is helping them out – and that’s selling on the back of a health brand. The consumer gets more health conscious by the day, and unfortunately, so do the marketing companies.

The Biggest Loser joined forces with Domino’s Pizza under the shade of wanting to promote the Domino’s ‘healthy range’ which is a small selection of reduced fat and sodium pizzas.

However the marketers spin it – which they do, and they do well – Dominoes is still a pizza company. It still sells extremely unhealthy food that does not sit with the Biggest Loser brand. Their ‘good choice range’ does of course, but if you look at the menu as a whole and the percentage of healthy offers compared to unhealthy, and possibly compare the increase in sales across both ranges, then you can safely see that on the back of the ‘healthy team up’ they have increased sales of unhealthy food.

And it is happening across the board, with McDonald’s and Weight Watchers making a partnership and Nestle buying Jenny Craig.

But you have to ask yourself, if they really cared so much about health, would they make such unhealthy partnerships?

The great weight loss plans

Quick fixes are devised as a way of drawing people in and are the easiest traps to fall into. Celebrity workout videos and promises that in two days time you’ll have the body of your lifetime are sometimes too tempting to pass on.

However, you have to ask yourself… how often does one of these ‘new regimes’ and new diet plans happen? It’s simply not possible that each week there’s a new scientific breakthrough or development.

In fact, after 13 years using the same system, Weight Watchers has completely overhauled its ‘points scheme’ saying that ‘more has become known about the science behind weight loss’… which isn’t exactly ideal for those who have been following the program for 13 years!

There were some unusual comparisons to be seen with the old Weight Watchers points program – a breakfast for example consisting of a croissant and butter had the same points value as a breakfast of toast, ham and eggs as long as it contained the same number of calories – however, now Weight Watchers has added a point to the croissant because of the difference in nutritional value. So, after 13 years, we’re now being told the old idea was wrong and this new idea is correct. It leaves a lot of people left wondering where all their time and energy went.

The important thing to remember, with all diets and regimes, is that they are asking you for a commitment – the results don’t simply come from doing nothing – and it’s this concept that should be taken away and worked on.

Good results don’t come from doing nothing whichever diet you choose to follow. However, if you applied this notion to your physical workout and showed the same kind of commitment there, then the results would probably be much greater and sooner. And remember… there are no fads with exercise, just time and commitment!

Reflection Time

With January now over and February well on its way to becoming a month of ‘making up for lost time’, half of us begin to become less motivated and half of us reflect on the year to come with a sense of hope…

Now is the time to really reflect on our behaviour. What happened in 2010? What went right? What went wrong? Did we manage to make any changes in January at all?

If you find that February has come around and you are still thinking about what you ‘should’ do without actually doing it, then now more than ever is the time to make that change. It’s still the start of the year and a real difference can be made.

If the idea of throwing yourself into the deep end scares you… or you can do this but you only tend to be able to do it for a few days, then just take a small step to begin with. Book a Pilates class or clean out your cupboards. You will be amazed how much of a difference this one small step can make. It will make you feel completely motivated and help lay some very important foundations when it comes to feeling like you can achieve your goals.

Behavioural changes are the most important aspect of becoming motivated – after all, as the famous saying goes… ‘People do not attract that which they want, but that which they are’.

It is only once you actually become the person you want to be… and not just try and ‘think’ or ‘will’ yourself into being a certain way, that you will be able to live the life you want.

So, if you’ve started off badly this year, make real behavioural changes and have the 2011 you deserve.

The Month of the Liquid Lunch

Well we are in the thick of the Christmas and New Year period – a month of partying and liquid lunching. It’s almost impossible to completely behave yourself during this period. Drinks with your boss, your colleagues, your partner’s boss and colleagues, your friends, your family… there’s almost not enough time for it all. And it’s extremely difficult to turn people down – especially when so many people are talking you into making an exception ‘just this once’… The pitfall is, that during Christmas and New Year, we don’t just make ‘one’ exception, we make the whole month an exception… and before we know it our bodies feel completely destroyed. It’s important to remember how easy it is to over-drink compared to over-eating… the intake of kilojoules in alcohol is reached extremely quickly. Just one long lunch time spent drinking and you could have taken in the recommended amount for a whole week. Even replacing alcohol with soft drinks can be dangerous. According to the National Soft Drink Association (NSDA) in America, since the late 70s the soft drink consumption in the United States has doubled for females and tripled for males. In fact, 21% of the sugar in the average American’s diet comes from soft drinks! An alarming statistic that is reflected in Australia through our astonishing obesity rates. For these people, cutting out this sugar alone could completely transform their entire bodies and health. As with every aspect of your life, your diet is about moderation and balance. Enjoy the Christmas period and allow yourself a few things that make you happy. Just remember how easy it is to over drink – and not just from the ‘being far too drunk’ perspective but from the kilojoules point of view. It takes an incredible amount of hard work to burn off excess kilojoule intake, so give yourself a present over Christmas – moderate and save yourself the extra work!

The Problems with Grazing

We’ve all heard about the benefits of eating small amounts of food, regularly – it keeps your metabolism rate high and doesn’t leave you with that bloated feeling. Controlled and well-balanced micro-meals are the key to a healthy lifestyle. By eating regularly, your insulin levels stay steady and you’re far less likely to feel those ‘crashes’.

However, for many, especially when stressed and out of the usual eating pattern, these controlled micro-meals turn into perpetual grazing – especially when under-sleeping.

It’s a common misconception that not getting enough sleep leads to weight loss. For some, yes, possibly this is true (in times of extremely high-stress). However, for most, less sleep simply means more time spent grazing and snacking.

The calories burnt by still being awake rather that asleep do not outweigh those gained by over-eating. It’s a simple matter of science. If your calorie intake is higher than what you are able to burn then you will put on weight. And for those that eat instead of sleep, this is far more likely!

The first step into tackling this is to look at your behavioural patterns. If you’re not sleeping or if you’re feeling painfully hungry in the middle of the night then your body has fallen into an unbalanced eating cycle. This could be due to stressful working days spent doing different tasks and not knowing when you have time for your next meal. For a lot of people, hectic working schedules are the biggest problem when it comes to trying to control their diet. Irregular eating patterns lead to irregular periods of hunger – and before you know it, you’re not sleeping and grazing instead.

Put time aside when you can to prepare your meals. If your days are extremely irregular prepare your meals and carry them with you. That way you’re not hunting for food and eating the wrong things due to your location and lack of choice. With these prepared meals you can then force yourself to set aside time in you schedule to stop and eat.

Do this each day at the same times and your body will start metabolising more regularly and your sleeping patterns will improve – then no more midnight snacking!

You are what you eat

Well, this is on we’ve heard over and over again… and unfortunately one that runs even deeper than just ‘junk food’. Most of us are well aware of the high fat content in certain greasy take-out foods, the high sugar levels in snacks and the danger of bad carbs…

However, what a lot of us don’t often think about are the carcinogenic impact of the WAY we cook foods like red meat.

Red meat contains amino acids, sugars, and a protein called creatinine which, when cooked under high temperatures, is converted into a compound that is known to be carcinogenic for humans. With BBQ season quickly approaching, it’s wise to bear this in mind. Overcooking  meat (often and easily done when barbecuing) over time, can be extremely harmful to your body.

This isn’t to say you should add red meat to your list of things not to eat – far from it! Although it’s definitely wise to watch your intake (keeping it to2-3 servings per week), it’s also extremely good for other aspects of your health. If you’re still worried, then look into eating more Kangaroo meat. Kangaroo meat is possibly one of the healthiest meats on the market – it has been proven to help lower cholesterol and is only 2% fat. It is without a doubt one of the best meats around. Look into adding Kangaroo meat to your shopping and start by replacing one meal a week with it. As soon as you become accustomed to the introduction of a new meat into your diet you’ll do well to add more and more. Just remember, that whatever meat you’re eating, do not over cook and burn it. Not only will you lose a lot of the proteins and healthy aspects of the meat, you’ll turn these into very dangerous carcinogenics.